REPLACEMENT WINDOWS DEALS: START HIGH WORK LOW
HOW MANY VINYL WINDOW COMPANIES SELL THEIR WINDOWS
A lot of people roll their eyes at me when I tell them that I own a window company. On more than one occasion, folks have told me, “Oh, we had a guy out to our home it was so pressure packed with replacement windows deals, gimmicks, and games that we’ll never do that again”. I hate to hear this sort of thing. As a steward of the window industry, gimmicks and games is NOT how a reputable and high-quality window company should act!
Unfortunately, the high-pressure, Don’t-Leave-until-the-deal-is-signed is the common sales theme with many window sales people. This systematic full-court-press approach with high-pressure puts you on the spot to “BUY TODAY” or the replacement windows deals go away.
Get Ready for the Replacement Windows Deals
THE FULL-COURT-PRESS SALES APPROACH TO REPLACEMENT WINDOWS DEALS & SALES
The game plan starts with the initial phone call. Your potential window company wants a commitment from both you and your spouse to be home. They will want to 2 to 3 hours of your time. Get ready for an intense session of high-pressure that will fray your nerves.
Read more about an frustrating experience from an Austin couple.
THE HIGH-PRESSURE PITCH
These kinds of sales pitches ALWAYS include an offer that’s “only good for right now”! The truth is, these people usually charge such an exorbitant price that if they don’t get you to sign-up, right then and there, they know that you will come to your senses the next day and NEVER call them back. Often times, if you don’t sign then and there, they won’t even leave you an estimate or any product literature. This is to make you believe you have missed out on the opportunity of a lifetime. These types of sales presentations are designed to dig deep into your emotions so that you purchase their replacement windows deals impulsively AND right now!
Selling windows with such high-pressure tactics is an old, well-established sales technique. As a matter of fact, one such window company regularly posts employment ads for CLOSERS, not window sales consultants.
IS THIS THE WAY YOU WANT TO SHOP WHEN YOU BUY REPLACEMENT WINDOWS?
At Ringer Windows, we think not. As the owner, I will not permit it.
IMPORTANT NOTE TO REMEMBER: Thank goodness all consumers have a guaranteed 3-day Right Of Rescission to cancel these types of emotionally charge sales. Yes, it’s your right to cancel these replacement windows deals within 3 days so it pays to know your rights!
START HIGH, WORK LOW
One of the most offensive techniques used by these types of window companies is to start high with exorbitant pricing, then they start dropping the price as you resist. What’s up with that? Do you really want to do business with a guy or company that was happy and willing to take more of your money by blatantly overcharging you? Really?
Replacement Windows Deals Often Reduce Initial pricing by 50%
Expect more Pressure from the Follow up Team
FOLLOW-UP CREWS AND THE PRICE DROP
The really slick high-pressure window companies have a follow-up crew that continues to call and work the price lower and lower, often culminating in a call from the branch manager or even the owner of the company! With these high-pressure guys selling their overinflated windows, they often drop as much as 50% from their initial price to their final price. That’s a huge percentage! The undeniable truth with these kinds of window companies is that they are dishonest and disreputable.
SO, IT’S NOT A SURPRISE WHEN FOLKS ASK IF WE’VE OFFERED OUR “ABSOLUTE BEST PRICE”.
The truth is, when we bid work at Ringer Windows, we strive to charge the same FAIR and LOW price for everyone. However, potential clients ask me to drop my price all the time because of the games and gimmicks they have had to endure with the high-pressure guys. If you are a client willing to buy my windows and you ask for a break, I might drop the price $100 or so if that’s what it takes. But, rarely does my discount exceed $100.
WE CHARGE THE SAME FAIR AND LOW PRICING FOR EVERYONE
The next time you’re considering replacement windows, think about the integrity of your window company and how you’d like to be treated.
