Beware of High-Pressure Window Replacement Deals
How do Many Window Companies Sell Replacement Windows?
A lot of people roll their eyes when I tell them I own a replacement window company. On more than one occasion some have even told me, “Oh, we had a window sales guy come out to our home. He packed the pressure on so high with replacement deals, gimmicks, and games that we’ll never do that again”. As a steward of the window industry, I hate to hear this sort of thing. That’s because games and gimmicks are NOT how reputable, high-quality window companies should operate! But unfortunately, “don’t-leave-until-the-deal-is-signed” is a common theme among window salespeople today. This full-court-press, high-pressure approach puts you on the spot to buy today or the replacement window deal goes away.
Get ready for high-stress window replacement offers
What’s the First Step in Their High-Pressure Sales Approach?
The high-pressure sales game plan starts with a call from your potential replacement window supplier. In it they’ll ask for a commitment from both you and your spouse to be home when they visit. And they’ll want two to three hours of your time. Once you agree to these things get ready for an intensive, high-pressure session that will fray your nerves.
Read about an Austin couple’s frustrating window replacement experience
What’s the Typical Pitch from These Window Companies?
Window companies using high-pressure sales tactics ALWAYS make an offer that’s “only good right now”! Why do they do this? Because their prices are so high that if you don’t buy now, you’ll come to your senses and NEVER return. In fact, if you don’t sign immediately, they often don’t leave an estimate or product literature behind. This is to make you believe you’ve missed the opportunity of a lifetime! Sales presentations like this are designed to ignite your emotions so you purchase impulsively. In closing, you should know that selling windows this way is an old, well-established approach. As a matter of fact, one window company regularly posts job ads for CLOSERS rather than sales consultants.
Is This the Way to Shop for Replacement Windows?
At Ringer Windows we think not. And as our owner, I will not permit it.
AN IMPORTANT NOTE FOR YOU TO REMEMBER: Thank goodness all consumers have a guaranteed three-day Right Of Rescission to cancel these types of emotionally charged sales. Yes, you can terminate a replacement window deal within three days so it pays to know your rights!
Replacement windows deals often reduce initial pricing by 50%
What if They Start High & Then Work Low?
Another offensive sales technique of these window companies is to start with exorbitant pricing then drop it as you resist. The really slick ones even have a follow-up crew who continues to call and work the price lower and lower. This often culminates in a contact from the branch manager or even the company owner! High-pressure sales guys like this selling overinflated windows often drop price as much as 50%. What’s up with that? Do you really want to buy from a company happy and willing to blatantly overcharge you if they can? Finally, the undeniable truth of these window companies is that they are dishonest and disreputable.
It’s No Surprise When Customers Ask Us, “Is this your best price?”
With other window replacement salespeople using high-pressure games, it’s understandable that clients ask if we’re offering our best price. The truth is, when we bid work our team strives to charge the same fair, low prices to everyone. So, if you want to buy our windows and ask for a break, we might offer $100 off or so. But rarely does any discount exceed that amount.
We Charge the Same Fair, Low Prices to Everyone
Thanks for reading this blog post. I hope it has provided you with a better understanding of some of the pitfalls of the window buying process. In closing, the next time you’re considering replacement windows I encourage you to think about two things. The integrity of the window company you’re working with and how you’d like to be treated by them. And please remember that Ringer Windows is a customer-friendly, direct-sales manufacturer who charges the same fair, low prices to everyone.
Greg Ringer, Owner/Founder of Ringer Windows
Contact Us About Our High-Quality Residential Windows Today!
Submit a contact form or call 512-989-7000 today about our high-quality residential windows. We’ll visit with you and provide a FREE estimate! Ringer Windows is the only local window manufacturing company in central Texas. Our experts are ready to assist with your vinyl new construction or replacement window needs. Also, be sure to ask about our full-service window installation. You’re just a local phone call away with Ringer Windows!
